Branded promotional items cost money to acquire. If you got a batch of t-shirts branded and designed for a corporate event, only to have used about half of your order, the surplus might seem wasteful. What can you do with your costly new garments? Since we’re in the business of supplying sustainable and super high-quality workwear, we’re enthusiastic about helping you to find ways to repurpose promotional items like clothing. Here are some of the ideas our clients have reported back on successfully.
If your promotional items contain branding that speaks about the event, don’t feel discouraged to use it because you believe it was time-sensitive and is no longer relevant. Memorabilia remains relevant regardless of time. One of the most creative competitions people have run to use up their branded merchandise after an event? Run a targeted ad on social media that engages participants at the recent event. Ask them to share their favorite memory, image, or story to win a t-shirt. That way, you keep the memories alive and establish yourself as one of the leading brands behind the good memories.
In-house competitions can drastically increase the energy in your office, translating to happier and more productive teams. Have a few casual hour-Fridays at the office. This means closing the office an hour early at the end of the week to enjoy a game of beer pong, card games, charades, or other and slightly competitive activities. Add beverages, snacks, and prizes - the winners get branded t-shirts! The benefit for you? Did you know that this one hour per week that you dedicate towards improving morale will translate into a stronger, happier team? Try it for 6 months, you’ll be amazed.
Take note of special calendar events that matter to your clients; like birthdays, work anniversaries, the business’s inception date, and the date they started working with you. You can send them a bouquet of flowers or a box of chocolates alongside a branded promotional items on each of these dates. It’s these small details that keep your clients feeling like they matter to you. This is an investment in your client-retention rates. All it takes is a well-organised calendar and a postage fee.