Custom t-shirts for a brand generally fail to engage the public in a way that draws them in and leads to improved visibility. It’s not because branding t-shirts doesn’t work as part of your marketing strategy, it does, it’s that few entrepreneurs know how to customise their branded t-shirts effectively. Brand visibility is crucial, these 4 tips for designing custom t-shirts will help your brand at the centre of attention at any event, market, or public gathering.
The first thing someone does when they see something funny is to nudge a friend and point it out. If you want brand awareness, adding a little humour to your print design will get you noticed very quickly. South African fast-food franchise Nandos, is known for their humorous slogans. A popular favourite is a slogan on their delivery motorbikes which reads: “pulls more chicks than a Harley”. Take the time to find something short, relevant, and catchy. Hiring a copywriter that specialises in humour might be helpful if your creative juices simply aren’t up to it.
It’s eye-catching when you use it effectively, but be respectful of the colours that work together and the colours that don’t. Your colour scheme should also align with your brand colours, this will improve visibility and make it easier for people to recognise your brand from a distance. However, in order to make it unique, find interesting ways to use your brand colour. For example, a brand that features purple in its identity might choose to depict a purple rabbit on a white background - the purple rabbit is eye-catching and unusual - followed by the brand logo underneath.
Some of the most powerful statements use the fewest words. Less is more. Truly. Think of a slogan that aligns with your service to your customers and find a way to say it with fewer words. Utilise one-word sentences and print the words big and bold onto the t-shirt. Add more of a punch to your design by utilising back and white only - if your brand identity contains colour, the monochrome statement coupled with a bright logo will give your brand the appearance of being trendy and efficient.
Clarity is key. A small logo on the breast pocket is neat, but from the back it’s non-existent. If you want to be visible and make a significant impression on the general public, you’ll want to couple this with something on the back. Make sure your designs are clear, use your brand’s typeface and fonts so that you can create brand consistency but include some unique elements too.
Have you designed some great-shirts that attracted positive attention to your brand? Show us! Connect with us on social media and upload pictures of your team in their your customised workwear.